With St. Patrick’s around the corner, some Americans may already worry about their spending habits ahead of the year’s biggest drinking extravaganza. Nearly half of American adults (46%) who drink alcohol regularly admit to making a purchase while under the influence — an estimated 68 million people, drawn from our study of 2,000 American adults.
The biggest concern? Our drunk shopping addiction may be rising, given we’re spending double the amount on last year’s purchases while under the influence!
Americans have spent an estimated $30.43 billion on these spontaneous drunk purchases, or about $447.57 per person. Compare this to just $206 spent on drunk purchases last year.
Come March 17th, the sound of your credit card declining might just be worse than your hangover.
Boozing by the Numbers:
Shop 'Till You Drop
Research reveals how drunk shoppers are most likely to spend their money:
Others admit to buying concert tickets and even prostitution under the influence. Gives a whole new meaning to "shop 'till you drop“.
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