because drinking matters


Drunk Shopping

With St. Patrick’s around the corner, some Americans may already worry about their spending habits ahead of the year’s biggest drinking extravaganza. Nearly half of American adults (46%) who drink alcohol regularly admit to making a purchase while under the influence — an estimated 68 million people, drawn from our study of 2,000 American adults.

The biggest concern? Our drunk shopping addiction may be rising, given we’re spending double the amount on last year’s purchases while under the influence!

Americans have spent an estimated $30.43 billion on these spontaneous drunk purchases, or about $447.57 per person. Compare this to just $206 spent on drunk purchases last year.

Come March 17th, the sound of your credit card declining might just be worse than your hangover.

Boozing by the Numbers:

  • 60.27% of American adults — or an estimated 148 million of us — drink an average 7 alcoholic beverages weekly.
  • We spend $5.4 billion on alcoholic beverages a week — an average $36.56 per person.
  • The most popular alcoholic drink is beer, with 39.53% of American adults drinking an average 5 beers weekly.
  • Men are twice as likely as women to consume beer, with an estimated 53.4% of men enjoying a beer, compared with only 26.48% of women who pick up a can weekly.
  • Wine is a woman’s drink of choice, with 37.54% of women enjoying an average 2 glasses a week.
  • Millennials are twice as likely as Gen Xers and baby boomers combined to enjoy a glass of moonshine or other liquor.
  • Men are twice as likely as women to consume spirits, with an estimated 36.49% of men regularly boozing up on liquor compared with 18.43% of women.

Shop 'Till You Drop

Research reveals how drunk shoppers are most likely to spend their money:

Food: 61%

Clothes: 25%

Gambling 25%

Others admit to buying concert tickets and even prostitution under the influence. Gives a whole new meaning to "shop 'till you drop“.